Why re-invent the wheel. Turn YOUR Card into Revenue Generation, with Product Recognition, Product Service, Product Distinction, Customer Loyalty, and Customer Satisfaction! How Loyalty Cards Work! All plastic cards provide a sense of loyalty by card recipients. The cardholders feel recognized, important, and valued by the issuer. By recognizing patronage with YOUR CARD, you accomplish recognition and appreciation. Offering discounts or "loyalty points" give your loyal customers something back. Investing in a "stored value" or "gift card" will save you paperwork and accomplish prestige and visibility. However, YOUR CARD can do MORE for you! YOUR CARD can provide you with valuable marketing demographics such as who buys what, how much they buy, when they buy, where they live, etc. This demographic information can be very useful in deciding future ad campaigns as well as peak purchasing periods of the year! YOUR CARD can work for you in building and enhancing your customer relationships while optimizing your company's visibility in targeted markets. Are you implementing YOUR CARD program in multiple locations or a singular location? Magnetic Striped Cards If you have multiple locations, advantage magnetic stripe technology. Just like any credit card accepted at retail locations, the POS terminal can be used to "track your demographics." LOYALTY CARDS with a magnetic stripe offer the convenience of having your customers enjoy discounts or build "points" by "swiping" their card through your existing POS equipment while you accumulate valuable information based on thee account number encoded on the magnetic stripe. You will need to contact your POS equipment manufacturer or a software design company to create the program, which will achieve the various information that a single "swipe" of the card can provide. Imagine knowing what zip code visits your location(s) most often! Or, imagine knowing the dollars spent per zip code! Or, imagine knowing how many dollars were spent in each store's location on what products or services from what zip code and during what peak purchasing periods? Or, Bar Coded Cards Plastic LOYALTY CARDS with a bar code work well in singular locations and are generally used with a "wedge" reader or existing POS bar code equipment. Again, "scanning" bar code will accomplish the same ends as a magnetic striped card. It's your choice on how you wish to "create the program" for YOUR CARD loyalty program! How do you get YOUR LOYALTY CARD into the hands of your customers? APCCI can assist you from the design of YOUR CARD to mailing YOUR CARD. Just watch the results of building your customer's loyalty to YOUR products and services while creating an invaluable marketing database. Use the results to further enhance your strategic marketing efforts and watch YOUR revenues increase!