What can "The Card™" do for you? Just ask the card experts at APCCI. We believe EVERY business can benefit from "The Card™", and we have the experience to show you how. "The Card™" is a tool, Your tool. It is a tangible reminder of your products & services. The questions are not what you can do, rather, at APCCI, we ask what can "The Card™" do for you? How do you intend to get "The Card™", Your Card, into the hands of your end user? Based on your concept or combination of concepts, we, at APCCI, will offer you suggestions, ideas, etc. based on YOUR concept, from design, manufacturing, and service bureau, the options on how we can best provide optimal delivery to what equates to implementing of YOUR card program! Manufacturing "The Card™", Your Card... With collaboration between APCCI and you, our client, we begin to create the printing materials necessary to attract your target market. Depending on the number of printed materials needed, we, start with "The Card™", Your Card. After all, this is the tool for the successful advertising of your products and/or services. Choice of graphics and text supplied by you or created by APCCI. Proofing, before we print, you will "sign off" on your image! Manufacturing, depending on quantity and the print process utilized, usually between 2 and 4 weeks. Personalization of "The Card™", Your Card... What can YOUR card do for you? Once your design is created, you have YOUR image in front of your end user. However, YOUR card can do more! Credit / Identification: You will want your end user's name, account number, valid and/or expiration date visible on the face of the card. You will also choose to optimize the technology of magnetic stripes that can be encoded with the same information, or just an account number. Signature panels also offer proof that the name that appears on the card is indeed the person presenting the card (I.E., by comparing the signature on their driver's license). Many identification systems utilize bar coding. Many other clients are looking into the costs of smart card technology. Debit Cards: Pre-paid phone cards generally optimize Ultragraphix or video jet imaging, APCCI accepts the customer's supplied floppy disk and images multiple positions of variable sets of numbers. Some may incorporate magnetic stripe technology and some may also utilize bar coding. Stored value, also known as a cash card, optimizes the client's ability to collect monies prior to a tangible purchase. One example is department stores offering "Gift Cards." These Gift Cards are purchased with a stored value in the magnetic stripe. Once again, existing POS terminals are utilized to store or activate the card's value as well as used when the Gift Card recipient uses the stored value to purchase merchandise. Fuel cards are also very popular as stored value cards. Discount Cards: The simplest customer loyalty building card program that offers customers a percentage discount every time they present their card. Expand the potential, and track your database! By simply entering your customer's data when offering your discount card program, then, every time your customer uses "The Card™", you can collect necessary demographics on who buys what & how much & from where! These demographics (or market information) can then be utilized for future targeted marketing campaigns! Or, keep your customer's loyalty with a reward based on the accumulation of points, dollars, or number of visits!